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Category: Features

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BEHIND THE TRAILER: Building Up The Intrigue In The ‘Miss Sloane’ Teaser

In this movie fan’s humble opinion, John Madden’s Miss Sloane is likely the most underrated film to come out of Hollywood in 2016. We can all speculate why it didn’t get its due at the domestic box-office: maybe it was the politics surrounding this, admittedly, very political film (which opened just a few weeks following the U.S. presidential election); maybe it wasn’t quite the Oscar hopeful people […]

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BEHIND THE TRAILER Spotlight: Rogue Planet

Alongside our trailer-specific Behind The Trailer Q&As, we are excited to highlight the individual agencies and editors behind the biggest and most notable campaigns with our ‘spotlight’ features. As the Wolverine himself, Hugh Jackman, said in a Q&A this week: “a small band of people who believe is what you need” to make something to be proud of. So it’s no surprise to find out […]

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BEHIND THE TRAILER: Diving Into Jeff Nichols’s ‘Loving’

Those of you who have been following TrailerTrack back when it was just a Twitter feed last year may remember that there have been a number of cases of anticipated trailer releases landing in theatres first, only to be released online weeks, if not months, later. One such notable piece was the moving first trailer for Jeff Nichols’s Cannes breakout Loving, which dropped […]

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The Year In Trailers Part 2 – 20 Best Trailers Of 2016

Check out Part 1 of our Year in Trailers feature – highlighting some of  the year’s best TV spots, featurettes, viral videos and more – here. Unless we get some sort of blockbuster surprise before the end of this week, Sunday’s release of the first Alien: Covenant trailer marked the end of what was another big year for film trailers. From the epic blockbuster first […]

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The Year In Trailers Part 1 – Best TV Spots, Featurettes, Virals & More

While we wait for the arrival of the Alien: Covenant trailer before locking in the 20 Best Trailers of 2016 list (which is Part 2 of this Year In Trailers feature), we thought – why wouldn’t it be fun to branch out a bit and come up with a few categories to highlight some of the best other, not necessarily trailer, audio-visual marketing feasts of 2016 that […]

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BEHIND THE TRAILER: The Two Worlds Of The First ‘Sausage Party’ Teaser

Welcome to the first of our Behind The Trailer features, where we lift the curtain on the making of the trailers for the year’s biggest and most notable films. When you’re sitting in a cinema, watching a trailer for some animated film, the last thing you would probably expect is for, firstly, the poor animated happy potato to get his skin peeled off, and secondly, for said potato […]