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Ok here’s a plan. Tomorrow we release the Kajillionaire trailer — and when I say we, I mean you and me. Usually when a new movie comes out various VIPs and “tastemakers” are enlisted to announce and promote the movie, help make it special. (I’m always honored to when someone asks me to do this, especially if it’s a fellow woman director.) But that was back when there was a usually. Guess who has made things special for me the last few months? The 189k people following this account. So I asked @focusfeatures if we could put the trailer in a dropbox and give it to you, my IG followers, to announce. They said, "Ummm, that's never been done before, we'll get back to you on that." Then, because they are cool and because frankly there is no rulebook for how to release a movie in a pandemic, they wrote back and said, “Let’s do it.” So here’s how it’s going to go: at 8am PST tomorrow (11am EST / 4pm BST) a new link will appear in my bio. This will have a dropbox with the trailer in it and instructions on how to share it via IGTV. I know many of you are not in the US and that’s ok! This movie is coming out all over the world. I'm promoting Kajillionaire this way because the normal systems are falling apart and it’s scary and hard to know where to put your faith. My instinct is to put it in lots and lots of smaller communities. So this is both a practical experiment and a symbolic gesture: I think this is where we are headed and what will sustain us. Each other, inventing. (And…you just try things as a form of living.) #Kajillionaire @kajillionairefilm Starring @evanrachelwood, @wingerdebra, @hereisgina and Richard Jenkins Thank you @dudeitsdesi for this beautiful poster ♥️ with photos by @kennedystills and @charlieengman @davinejoy @dianamariariva @rachelredleaf @markivanir @adamlbartley #planbentertainment @annapurnapics @focusfeatures @sundanceorg @efilmhollywood @osk.co @youreehenley @fvrtrppr @kikiwi3 @swinter3 @msmixitup @rhystop @kathleenkarridene @kikibartek @jennvecc @gabe.hilfer_music @emilemosseri @am_sheedy @kentsparling

A post shared by Miranda July (@mirandajuly) on

Ok here’s a plan. Tomorrow we release the Kajillionaire trailer — and when I say we, I mean you and me.

Usually when a new movie comes out various VIPs and “tastemakers” are enlisted to announce and promote the movie, help make it special. (I’m always honored to when someone asks me to do this, especially if it’s a fellow woman director.)

But that was back when there was a usually. Guess who has made things special for me the last few months? The 189k people following this account. So I asked @focusfeatures if we could put the trailer in a dropbox and give it to you, my IG followers, to announce. They said, “Ummm, that’s never been done before, we’ll get back to you on that.” Then, because they are cool and because frankly there is no rulebook for how to release a movie in a pandemic, they wrote back and said, “Let’s do it.”

So here’s how it’s going to go: at 8am PST tomorrow (11am EST / 4pm BST) a new link will appear in my bio. This will have a dropbox with the trailer in it and instructions on how to share it via IGTV. I know many of you are not in the US and that’s ok! This movie is coming out all over the world.

I’m promoting Kajillionaire this way because the normal systems are falling apart and it’s scary and hard to know where to put your faith. My instinct is to put it in lots and lots of smaller communities. So this is both a practical experiment and a symbolic gesture: I think this is where we are headed and what will sustain us. Each other, inventing. (And…you just try things as a form of living.)

Con-artists Theresa and Robert have spent 26 years training their only daughter, Old Dolio, to swindle, scam, and steal at every opportunity. During a desperate, hastily conceived heist, they charm a stranger into joining their next scam, only to have their entire world turned upside down.

Starring Evan Rachel Wood, Gina Rodriguez, Debra Winge and Richard Jenkins, the film is released in U.S. cinemas on September 18, with UK dates to be announced.

 

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