Back in June, when we got upwards of 20 brand new first looks at some of 2018’s most anticipated releases, we ran the extremely popular June Trailer Madness poll – which brought us some of our biggest visitor numbers ever.
This week, with anticipation for the long-awaited first look at the Russo Brothers’ untitled fourth Avengers film reaching fever pitch, we are taking this opportunity to look back at the films – and more specifically, trailers – which led to the much-hyped culmination of the Marvel Cinematic Universe as we know it.
We have seeded 23 first/teaser trailers for Marvel Studios’ 21 feature films into a five-round bracket, ranked by their global box office* to date. Going all the way back to 2007 with Iron Man, these trailers are the very first footage the general public got to see of those respective films. Take a look at the full bracket below:
* N.B.: As Captain Marvel is not released until next year, the trailer has been ranked as seed #1 due to its recency. Spider-Man: Homecoming had differing domestic (U.S./Canada) and international first trailers released simultaneously – both are represented in the bracket, with the international at a higher seed due to its ranking based on overseas box office. Both The Avengers’ teaser trailers – the one featured as the post-credits scene on Captain America: The First Avenger and the first official teaser trailer from October 2011 – are also represented in such a way due to the former not having been formally released online. Despite being the first footage releases for that film, the Captain America: The First Avenger Super Bowl spot is not included, as it did not play theatrically as a trailer.
Revisit the 14 trailers facing off in today’s first round below and cast your votes! Don’t forget: this isn’t just voting for your favourite film, but your favourite trailer, so don’t automatically vote for a specific trailer just because you like the film more. The voting closes tomorrow at 9pm UK/1pm PT/4pm ET, with the second round starting shortly thereafter.
(P.S. if you are on mobile and not seeing the poll options, scroll to the very bottom to choose ‘show desktop version’)
Group 1 – Thor: The Dark World vs. Ant-Man And The Wasp
Group 2 – Captain America: The Winter Soldier vs. Thor
Group 3 – Guardians of the Galaxy Vol. 2 vs. Iron Man
Group 4 – Guardians of the Galaxy vs. Ant-Man
Group 5 – Spider-Man: Homecoming (Domestic) vs. The Incredible Hulk
Group 6 – Doctor Strange vs. Iron Man 2
Group 7 – Thor: Ragnarok vs. Captain America: The First Avenger
A culmination of 22 interconnected films, the fourth installment of the Avengers saga will draw audiences to witness the turning point of this epic journey. Our beloved heroes will truly understand how fragile this reality is, and the sacrifices that must be made to uphold it.
Starring Robert Downey, Jr., Chris Evans, Chris Hemsworth, Mark Ruffalo, Jeremy Renner, Scarlett Johansson, Tom Holland, Elizabeth Olsen, Paul Bethany, Sebastian Stan, Benedict Cumberbatch, Benedict Wong, Chris Pratt, Zoe Saldana, Karen Gillan, Vin Diesel, Dave Bautista, Bradley Cooper, Pom Klementieff, Evangeline Lilly, Paul Rudd, Brie Larson and Josh Brolin, Avengers: Untitled is released April 26 in the UK, followed by May 3 in the United States.