With the fans’ wait for a new A Star Is Born trailer reaching fever pitch following the film’s recent premiere at Venice, Warner Bros. released four (!) brand new ‘sneak […]
With the fans’ wait for a new A Star Is Born trailer reaching fever pitch following the film’s recent premiere at Venice, Warner Bros. released four (!) brand new ‘sneak peeks’ of Bradley Cooper’s directorial debut last night. The pieces – starting out as four unique clips from the film which each flow into teaser-style sizzles – were warmly received when initially released online earlier in the day. However, by the time the first North American screenings of The Nun began later that evening, the tune was quite different.
Tweets from American moviegoers reveal that the studio attached all four of these minute-and-a-half peeks – interspersed between the other trailers shown – in front of, of all things, this weekend’s Conjuring spin-off. And the reactions were not pleasant to say the least. Check out a number of them below:
There were four clips/mini-trailers for A Star is Born that WB played before The Nun. FOUR! I’m struggling to see how this was their target audience. My crowd was laughing by the end.
They have literally shown FOUR fucking trailers for A Star is Born with this movie and the audience booed through two of them. I think we already know what to root against this Oscar season.
They put on four, yes FOUR trailers for A STAR IS BORN in between the others. All showing cut up versions of a scene followed by TV spot type montages, complete with credits and "from director Bradley Cooper".
Also, I have NOTHING against Lady Gaga, but really, showing A Star is Born 4 times during previews before The Nun started? Y’all just couldn’t have made one long preview?
We saw no less than four mini trailers for A Star is Born before The Nun tonight. "They're gonna pause the movie and play another one," I said. "Bradley Cooper's gonna be waiting in the lobby when we leave."
Although there have been a couple of more positive reactions, particularly from fans of Lady Gaga:
I aspire to be as extra as Bradley Cooper. How much did he pay to have not just one— but FOUR trailers for A Star Is Born in front of The Nun tonight!?? I’m not even mad, they were greatly edited trailers 😂😂⭐️
THEYVE SHOWN FOUR TRAILERS FOR A STAR IS BORN BEFORE THE NUN AND THE FRAT BOYS ARE N O T HAVING IT THEYRE GROANING AND WALKING OUT LMAO MISS GERMANOTTA LIVES!!!! STREAM ARTPOP
did I just buy tickets to see the nun tonight after work even though i open tomorrow just to see them play 3 a star is born trailers back to back? …yes
As others have noted, this isn’t the first time Warner Bros. has pulled such an aggressive marketing stunt. Last year, in similar fashion, several spots for Christopher Nolan’s Dunkirk were placed in the trailer reels preceding Transformers: The Last Knight. Only then, the individual spots themselves were only 15 seconds long (see them back to back below), certainly much shorter than the almost-full teasers that played this weekend. One can see why audiences sitting in for a movie like The Nun could be very much annoyed by this move, no matter how good this Bradley Cooper and Lady Gaga team-up looks.
WB pulled this with 30-second Dunkirk spots/scene clips interspersed between other IMAX trailers before Transformers last summer (and maybe even a full trailer on top of that). Felt pretty miscalculated. Made me warier of seeing it in one fell swoop,
What do you think of this strategy? Good, bad, overkill? Let us know in the comments or on Twitter!
Jackson Maine is a country music star who is on the brink of decline when he discovers a talented unknown named Ally. As the two begin a passionate love affair, Jack coaxes Ally into the spotlight, catapulting her to stardom. But as Ally’s career quickly eclipses his own, Jack finds it increasingly hard to handle his fading glory.
Starring Bradley Cooper, Lady Gaga, Andrew Silverstein, Dave Chappelle and Sam Elliott, the film is released in the U.S. and the UK on October 5.