If there are two videos you should watch today aside from the day’s trailer drops from Overlord and Welcome to Marwen, it’s these. As we head into the trailer madness that is San Diego Comic-Con, the teams at VICE News and INSIDER have put together these incredibly insightful video features on how movie trailers are made, featuring interviews with creative advertising industry leaders: including agencies such as Trailer Park, the Golden Trailer Awards, trailer music companies like Position Music and others! Check them out below:

And, in case you missed it, the team at The Ringer are running a bracket poll for the best trailer ever made since 1990! If you haven’t already done so, go vote.

What’s your most anticipated upcoming trailer from this weekend’s SDCC? Let us know!

(cover image via Christopher McQuarrie)

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