In This Month in Trailer Music, the team at Canada-based research project Trailaurality takes a look at the musical highlights of the past month’s film and TV trailer drops. Be sure to also check out the detailed breakdowns on their website!
Probably the most unexpected of last month’s drops, the third Johnny English film follows the 2003 original and its 2011 sequel. A trailerized cover of Bonnie Tyler’s “I Need a Hero” leads the opening scene, which proves to be a fake-out as Rowan Atkinson’s indelible visage is cheekily revealed. The rest is conventional action-comedy trailer fare; but that opening, which clearly lifts from Bond numbers with its chromatically embellished ebb and flow, shows remarkable effort to pull the ruse on unsuspecting trailer watchers.
Now in theatres, the trailer campaign for Deadpool 2 was mostly unconventional, even for this franchise. However, the final trailer is cut from a (relatively) more conventional cloth: a quick plot setup covers the first fifteen seconds before Deadpool, in his signature 4th-wall breaking style, intones “hit it” – and, on cue, LL Cool J’s 1990 hip-hop hit “Mama Said Knock You Out” provides ample style in a track that Deadpool’s rated-R crowd will likely recognize, having perhaps grown up with Deadpool comics in the 90s.
This Whitney Houston documentary, due July 6th, is notable for the song it does not opt for. We all know Houston’s definitive cover of Dolly Parton’s “I Will Always Love You,” but in the context of Houston’s life, which was unfortunately troubled, the trailer editors evidently felt it didn’t capture the right tone. Going deeper, then, but still recognizable, is “I Have Nothing,” the third single from The Bodyguard: The Original Soundtrack Album. Lyrically and musically, this choice seems to fit more closely the angle that the biopic is going for, asking us to consider a more complete view of Houston’s life, so as to understand the circumstances leading to her untimely passing.
These are just a few of what we felt were the most interesting and / or attention-grabbing trailers released in the past month or so, especially in terms of their music and sound. Have a suggestion on what we should look at next time? Follow us @trailaurality and visit our weekly blog at trailaurality.com for even more analysis and discussion. See you next month!