Alongside the Golden Trailer Awards, one of the industry’s biggest events celebrating the best of film marketing is the CLIO Entertainment Awards (formerly known as the Key Art Awards).
CLIO has released the full nominations shortlist for this year’s awards, taking place on November 2nd – with a lot of our and the online film community’s favourite trailers over the past year appearing amongst the nominees. Shortlisted pieces in the ‘Teaser‘ category include not only the record-breaking and widely-acclaimed first looks at Star Wars: The Last Jedi (from Disney In-House and AV Squad) and It (Buddha Jones), but also enigmatic teasers for Blade Runner 2049 (Wild Card AV), mother! (Buddha Jones), and even the mysterious peek at A24’s Sundance short Toru (GrandSon) which lit up the Twittersphere with speculation when it dropped online out of nowhere earlier this year.
But it’s not just trailers that the awards celebrate – it’s everything you can imagine in film, TV and video game marketing: from special ‘experiences’ such as the Blade Runner 2049 Comic-Con activation (also nominated) to brand partnerships. This year’s ‘Print‘ category features some stunning and widely-acclaimed posters such as the recent Justice League Comic-Con one-sheet (BOND), James Jean’s hand-drawn The Shape of Water teaser, two of the best posters from Alien: Covenant (BLT and InSync Plus) and the now-iconic Moonlight main poster (InSync Plus).
There is also an award for ‘Best Integrated Campaign’: highlighting the best marketing rollouts – including trailers, posters and more – as a whole. Something that the CLIO shortlist has every year is lovely sizzle reels from the studios recapping and explaining the nominated campaigns, with 20th Century Fox’s Deadpool reel last year (currently scrubbed off the internet) being one of the most hilarious. This year, Fox and Lionsgate have shared recaps of the Logan and La La Land marketing campaigns respectively, and you can watch both of them below:
You can check out the full shortlist on the CLIO website, it is a true treasure trove for any trailer and poster junkies such as yours truly. It includes some gems like the above campaign recap sizzles, as well as even a few trailers and TV spots that haven’t been widely released.
The awards are set to take place on November 2 – best of luck to all the nominees.